Recovery from substance and alcohol abuse is a growing marketing with thousands of addiction recovery centers located all over the United States, but with 10 percent of adults reporting that they are in recovery or seeking it. With that said, there is a lot of competition and a huge market for addiction marketing. In the general business world, many companies take advantage of the potential and tough competition by using marketing and advertising to promote their company, brand, and attract clients. Marketing for addiction recovery center isn’t that simple. There are certain difficulties that addiction marketing can face when it comes to the industry.
When it comes to addiction marketing, here is a list of unique challenges to consider with marketing:
1. Gaining Trust
Nearly 50 percent of those seeking treatment will purposefully avoid an addiction treatment center if they can’t find any reviews for their services– good and bad. Addiction is a life-threatening disease and hard condition to manage. A favorable addiction center will have reputable professionals that can help a person recover successfully. In order to attract traffic, an addiction recovery center must gain a level of trust.
2. Anonymity in Recovery
The dark and unpleasant stigma around addiction despite it being a disease can block a lot of people from getting help. Even searching online for addiction recovery brands and centers can make people reluctant to reach out for help. Some people will even avoid recovery websites to avoid scrutiny and humiliation, so they suffer in silence.
3. Not Realizing They Have A Problem
Denial is the heart of most addictions and problems. A majority of people who binge drink, for example, may not even realize they have alcoholic tendencies. Breaking through the denial of self-destructive habits is a critical challenge that all addiction recovery centers face.
4. Searching For A Brand
When it comes to advertising, most businesses and brands know exactly what to say or do to keep their audiences engaged. Because addiction marketing doesn’t follow traditional brands and advertising, recovery centers face a challenge with their brand. Addiction marketing for recovery centers can struggle with their concepts.
5. Building Relationships
Most patients that seek treatment for addiction come from a relationship between organization and doctors with treatment centers. Doctors are key when it comes referring patients who are struggling with addiction because their guidance is trustworthy to a patient. A possible solution to the problem with addiction marketing can come from securing a relationship with physician, therapist, or even support groups.
Relapse is an unfortunate, but expected variable when it comes to recovery as most addicts will relapse. Reputation is a delicate balance in the addiction recovery industry because it’s important to earn trust, but the higher the success rate a treatment center has, the lower patient intake it will have. A high relapse number can cause a conflict with a treatment center’s reputation despite clients being engaged with them. Attracting new clients is more important, however, when keeping focused on addiction marketing.
It doesn’t have to be impossible when it comes to addiction marketing for your business. A treatment center can be successful by finding addiction marketing strategies that can overcome this industry’s unique challenges. Content marketing and third-party reviews can help overcome the trust and denial when it comes addiction. Discovering which marketing strategies work best by investing in various ways can help a treatment center attract new clients. Data points can help you determine which marketing strategies work when it comes to addiction marketing, but also avoid conflicts and pitfalls.