The various processes and ways which are utilized for the reasons such as creating the values to the customers so as their needs and wants may be met are known as the marketing. A series of endless actions are usually involved in the process of marketing. These actions are involves the company which is trying to meet the demands of the customer at the market place. It also includes the various reactions of the customers with regard to the marketing efforts made by the business organization. The aim of every marketing activity is to ensure that the needs of the target customers to the business organization are satisfied.
An organization has to implement a number of concepts so that the marketing efforts may be a success. The term used to refer to this concept is the marketing concepts. The term marketing concept may be used to refer to various strategies that are used by most of the firms so the needs and the wants of the customers can be fully met. So that the firms may also beat the competitors existing in the market, the marketing concepts may also be used. Some of the marketing concepts that a firm may choose to implement are the production concept, the product concept, selling concept, marketing concept and the societal marketing concept.
The first concept of marketing is the production concept which holds that the products which have the high availability are the ones that most of the customers will favor. In addition to high availability, the products should also be affordable for it to be favored by the customers. What the firm should do in this case is to focus on continuous production so that the products may have a high availability. The product concept provides that consumers will embrace the products which have high quality. The quality in this case may be in terms of performance and unique features which are more innovative. Using this concept, the marketers have to focus on unceasing improvement of their offerings. The selling concept on the other hand holds that if a customer has to buy a product from a firm, then such a firm has to focus on larger scale promotion of it products.
The marketing concept requires that a firms understands the customers needs and wants. The prerequisites of a firm that chooses this concept is to meet the customers needs in a better way when compared to the existing competitors in the market. The philosophy here is customer first. The last concept is the societal marketing which holds that the process of meeting the needs of the customers by the organization has to be accomplished in a way that will maintain and improve the wellbeing of the society.